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Welcome to Clarus the DogCow

Longtime Macintosh users certainly remember Clarus the DogCow, a quirky and unusual component of the original Mac OS.

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What is "Clarus, the Dogcow" ?

Clarus the dogcow is a beloved character from the early days of Apple. This website is a fan page dedicated to all things Clarus, including artwork, history, and information on the crypto project inspired by the iconic dogcow. Join us in celebrating this fun and quirky piece of Apple history.

The History of Clarus the Dogcow

While the Apple of today is a gleaming white wall of corporate press releases and carefully-timed keynotes, long-time fans of the company can remember a time when the company had far more personality.

Once upon a time, companies had real personalities.

It Started with a Typeface

Every good hero has a good origin story, and Clarus the Dogcow is no different.

During the design and development of the original Macintosh, Steve Jobs harped the importance of typefaces in the computer’s user interface. Jobs had audited a calligraphy course at Reed College — after dropping out, no less — and insisted that the Macintosh have multiple, proportionally-space fonts at launch.

The Golden Era of Dogcow

In 1991, the Dogcow was spotted in early versions of QuickTime, in these projects created by Zimmerman. At the time, he was working in Developer Technical Support helping Pixar with MacRenderman, and he told me the render for each video took over 24 hours on a Mac IIfx.

Clarus’ Slow Return

While it’s hard to pin the Dogcow’s decline directly on Steve Jobs, Clarus became harder and harder to spot after his return to Apple. The Icon Garden came down and Mac OS X used a less-fun image on the Page Setup screen. While Clarus made a brief appearance with OS X’s Address Book, it was hardly a comeback.